Mobile app advertisement plays a major role in marketing an app or getting revenue from in-app mobile app advertising. However, it is found out that all advertisements must be timed right and appear in the right section of the app to not come in the way of a good user experience as we have seen many users complaining about mobile app advertising ruining their time within an app. Although some believe that mobile apps should not have advertisements at all but there have been research conducted that came up with results of mobile app advertising having an impact upon the choice of users whether to get the said app. It is not entirely a way to ruin the experience but enhances it if done properly. Also, this is a way to get revenue from mobile apps thus, developers will not be willing to part ways with this form of mobile app advertising. In fact, they use the apps themselves to have a better understanding of the user experience to ensure there is not a single thing that might hinder the experience make users uninstall the app in the longer run.
Experts are of the opinion mobile advertising done right will benefit either parties and be helpful for the users to find more apps that they might be interested in. Care has to be taken that the advertisements are not integrated randomly just to display it everywhere so the user is forced to look at them instead of opting for a smarter approach that would lead the user to have a more natural inclination towards the app being advertised. There should be a proper planning involved in mobile app advertising to ensure you get the maximum audience for your app that leads to users actually downloading the app and not passing it for just another ad they are not interested to give a second glance to.